The Ultimate Guide to Search Engine Optimization (SEO) as a Beginner is an alternative to using search engines. Google gives more credit to sites that have good content, and good quality. The most effective way to make you website more visible is to have an online presence. Google and other search engines give the most attention to the sites with a lot of traffic and followers. You can easily increase traffic and interest in your site by having social media profiles. By using social media marketing, you can make more people interested in what you have to offer.